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Marc Jacobs推出副線品牌The Marc Jacobs

品牌Marc Jacobs近來動作頻頻,設計師Marc Jacobs在不久前,重啟了過去在90年代為品牌Perry Ellis所設計那備受爭議、同時也為Marc Jacobs打開了知名度的「Redux Grunge」系列,而日前品牌又再度宣布將推出全新副線「The Marc Jacobs」。

 

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#Repost @marcjacobs ・・・ I met and fell in love with @shalomharlow the season just before Grunge. She was so cool and had such grace, elegance and style @Kunz.Veronika is photographed here by Juergen Teller wearing the most photographed look from the original @PerryEllis 1993 Grunge collection. The clash of prints, stripes and plaid creates visual noise and is the perfect mix of masculine and feminine.” – @TheMarcJacobs — Picture 2: @Kunz.Veronika photographed by Juergen Teller for #ReduxGrunge Picture 1: @ShalomHarlow in the @PerryEllis Spring 1993 Grunge show ⭐️⭐️⭐️Styling this show was such great fun and so liberating… I did it with the help of my friend (the great designer) Julio Espada and with the help (and crazy enthusiasm) of @carlynecerfdedudzeele who would drop by during the fittings and although she said back then that she ‘hates Grunge’ she seemed to love helping us put it together with loud exclamations and all the CCD energy she is famous for.

Marc Jacobs(@themarcjacobs)分享的貼文 於 張貼

這個The Marc Jacobs副線系列將於2019年早秋系列中正式露出,副線定價相較於主線也更為平易近人;而在風格上,找來了設計師Demna Gvasalia在Vetements與Balenciaga的御用造型師Lotta Volkova一同參與系列合作。由此看來,設計師Marc Jacobs打算將新副線The Marc Jacobs打造成一個更為街頭、更加貼近現代年輕人的風格。

 

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Favourite bag , favourite dress, favourite hair Colour! Thank you @rachel_bodt for the best hair Colour ever every time!

LOTTA(@lottavolkova)分享的貼文 於 張貼

 

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#beforethefight

LOTTA(@lottavolkova)分享的貼文 於 張貼

其實Marc Jacobs早前就推出過副線Marc By Marc Jacobs,雖然這條副線在銷售表現上不俗,並深受許多人愛戴;但主線品牌Marc Jacobs已經好幾年在品牌銷售業績上表現不甚理想,於是母公司LVMH集團在2015年,決定停掉了副線Marc By Marc Jacobs,並在2017年停止了主線Marc Jacobs的男裝系列,減少其他系列的支出,全力衝刺品牌女裝。

Marc by Marc Jacobs 2014 春夏女裝系列。圖@美聯社

如今再度重啟副線,相信品牌將會有更多一系列的舉措與計畫來重振業績,就讓我們拭目以待吧。